Cookie Policy

Last updated:

This Cookie Policy explains how Beamtrbackul Ltd uses cookies and similar technologies on our website to enhance your experience, understand usage patterns, and provide personalised content.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites recognise you, remember preferences, and provide functionality.

2. Types of Cookies We Use

Strictly Necessary Cookies (Always Enabled)

cookieConsent: Stores your cookie preferences. Essential for Consent Mode v2 compliance.
Site Functionality: Enables basic site features like navigation and form submission.

Analytics Cookies (Optional - Requires Consent)

_ga, _gid, _gat: Google Analytics cookies tracking site usage, pages visited, and user behaviour. Helps us understand how you use our site.

Marketing Cookies (Optional - Requires Consent)

_gcl_au, _gcl_aw: Google Ads conversion tracking and remarketing. Allows us to show relevant content and track conversions.
ad_storage, ad_user_data, ad_personalization: Consent Mode v2 parameters enabling personalised advertising.

3. Consent Mode v2

We implement Google Consent Mode v2, which respects your cookie preferences before loading tracking scripts. By default:

Ad storage is denied until you consent
Analytics storage is denied until you consent
Functionality and security cookies are always enabled

4. Third-Party Cookies

Google Analytics: Tracks anonymous usage data. See Google's Privacy Policy.

Google Ads: Enables conversion tracking and retargeting. See Google Ads Privacy.

5. Managing Your Cookie Preferences

You can manage cookies in several ways:

Cookie Banner: Click "Cookie Settings" on the banner at the bottom of our site to adjust preferences.
Browser Settings: Most browsers allow you to reject or manage cookies through settings.
Opt-Out Tools: Use Google Analytics opt-out tools available via your browser.

6. Cookie Retention

Consent: 12 months
Analytics: 26 months (Google default)
Ads: 90 days to 2 years depending on interaction

7. Impact of Refusing Cookies

If you refuse analytics and marketing cookies, you will not receive personalised ads, and we won't track your behaviour for improvement purposes. The site will still function normally.

8. Changes to This Policy

We may update this policy to reflect changes in technology or regulation. Updates will be posted here with a new date.

9. Contact Us

Email: info@beamtrbackul.world
Address: 87 Baker Street, London W1U 6QL, United Kingdom